At what point is my online rating important and how much should I care about it?
The answer to this may seem obvious for some but still puzzles others, while it actually depends on many factors. A high online rating score is definitely an asset, but should one lose sleep over it? No. And the main reason for that is that travelers are now more trained than ever to determine whether […]
Why are early bookings decreasing and how should a hotel handle it?
First of all, many are rushing to blame covid-19 for the loss of early bookings. Anyone long enough in the industry can however confirm that “early bookings” were already decreasing the past years. This is mostly related to the fact that there are now many more channels to distribute hotel sales and therefore many sources […]
Are tour operators necessary anymore?
If covid-19 has taught us anything it is that we should appreciate any source supplying a customer flow towards a property. However, more and more financial scandals concerning tour operators around the globe leaving debts and hurt businesses is now a thing. The truth is that for the past years, people were increasingly turning to […]
