Why are early bookings decreasing and how should a hotel handle it?

First of all, many are rushing to blame covid-19 for the loss of early bookings. Anyone long enough in the industry can however confirm that “early bookings” were already decreasing the past years. This is mostly related to the fact that there are now many more channels to distribute hotel sales and therefore many sources […]

Group bookings – Do we want them and most importantly, do we need them?

Group bookings should always have a separate policy and be treated in a completely different way every time. Sure, a 20-room request for a 30-room hotel may sound appealing but whether this will be a plus or minus for your income depends on many things. First of all, the demand on these certain dates should […]